Communicating your social value gives you much more than a license to operate. Social investment can help to attract the best people and can be your competitive advantage as your values become aligned to consumer choices. Through innovation, social investment can lead to cost savings, too. Most importantly, it keeps you authentic and relevant to your single biggest shareholder – society.
Why should you expose social investment through your existing brand?
Your social investment helps your business to operate and is therefore aligned to your business model. If it is communicated through a brand that everyone understands then it can become a powerful tool to enhance trust and reputation. It can also be the platform to demonstrate how your business is contributing to sustainable development that creates a more equal and prosperous world.
Why earth, why now?
For over a decade, we’ve been passionate about what people are finally waking up to – that aligning business and society is a powerhouse of potential. Our dedication to global sustainability and social impact has never wavered and our belief that businesses are solving society’s biggest problems is being proven day by day. Our Senior Team, with over 60 years of experience between them, have enthusiastically led every project and inspire the team to think bigger and bolder. This is the dawn of an authentic new era of business and we’re already a decade ahead…